Our Next Chapter: Big Heart. Small Batch. Same Nermington’s
Change can feel overwhelming, but sometimes it leads us exactly where we need to be. After months of reflection and planning, we're excited to share some important updates about our brand's evolution—changes that will help us create more meaningfully while continuing to support the causes closest to our hearts.
These shifts represent our commitment to intentional creativity, sustainable practices, and staying true to our mission of helping shelter pets find their forever homes. Let's walk through what's changing, what's staying the same, and why these decisions feel so right for our community.
Embracing the Beauty of Small Batch Creation
We're transitioning to small batch, seasonal drops with limited quantities. This means each collection will be carefully curated, thoughtfully designed, and available in smaller runs. Once a design sells out, it won't be restocked—unless it earns its place in our "Nerm's Classics" collection, which features timeless pieces that will always be available.
This approach brings several benefits to both our creative process and your shopping experience:
More Intentional Design Process
Small batch production allows us to pour more attention into each piece. Every fabric choice and every design detail receives the care it deserves. We can focus on creating pieces that truly stand out.
Reduced Creative Stress
Working with smaller quantities means less pressure to produce massive volumes. This gives breathing room to focus on quality over quantity, resulting in designs we're genuinely excited to share with you.
Exclusive, Limited-Edition Appeal
When you purchase one of our small batch pieces, you're getting something truly special. These aren't mass-produced items—they're limited-edition accessories that reflect careful craftsmanship and artistic vision.
Sustainable Business Practices
Smaller production runs mean less waste, more efficient inventory management, and a more sustainable approach to furry fashion. We can respond to demand more accurately without over-producing items that might sit waiting to be worn.
Farewell, Pocket Tees!
After much consideration, we've made the difficult decision to retire our Pocket Tees. These pieces have been such a fun and important part of our story, bringing comfort and style to countless pet parents over the years.
The decision wasn't made lightly. Our Pocket Tees represented our early days, when we were discovering our design aesthetic and building relationships with our first customers. They've served as conversation starters, comfort items, and ways to show love for our furry friends.
However, retiring the Pocket Tees creates space—both physical space in our studio and creative space in our hearts—for what comes next. We're making room for new ideas, fresh designs, and innovative approaches to pet-inspired fashion.
If you've been considering adding a Pocket Tee to your collection, now is the time. Once our current inventory is gone, these beloved pieces will become part of our history rather than our active catalog. Each remaining Pocket Tee represents the end of an era and the beginning of something new.
Saying Goodbye To Our Ambassador Program
We've also decided to no longer accept ambassadors moving forward. This decision allows us to return to the pure joy of creating on a slower, more meaningful scale.
Our ambassador program has connected us with incredible people who share our passion for pets and quality design. The relationships we've built through this program have enriched our brand in countless ways. However, as we shift toward smaller batch production and more focused operations, we want to ensure we can give proper attention to every aspect of our business.
This change doesn't diminish our appreciation for everyone who has supported us through the ambassador program. Instead, it reflects our commitment to sustainable growth and intentional business practices.
Our Past Ambassadors
What Remains at Our Core
While we're making several operational changes, our fundamental mission and values remain unchanged.
Our Shelter Pet Donation Commitment
We continue donating 5% of every sale to shelter pets in need. This commitment sits at the heart of everything we do. Every purchase you make directly contributes to helping shelter animals find loving homes, receive necessary medical care, and live better lives while waiting for their forever families.
Your support has already made a real difference in the lives of countless shelter pets. As we move forward with our new approach, this impact will only grow stronger.
Signature Digitally Printed Fabrics
Our women-designed, digitally printed fabrics aren't going anywhere. These high-quality materials have become our signature, offering vibrant colors, intricate details, and durability that stands the test of time.
The digital printing process allows us to create complex, beautiful designs that would be impossible with traditional printing methods. Each piece showcases artwork that celebrates the special bond between pets and their people.
Educational, Pet-Friendly Content
We'll continue sharing valuable blog content designed to inspire and support you as a pet parent. From pet tips to seasonal activities, from expert advice to heartwarming stories, our educational content helps strengthen the connection between you and your furry family members.
This content represents our commitment to being more than just a fashion brand—we're a resource and community for people who love their pets deeply.
Exclusive Subscriber Benefits
Newsletter subscribers will continue receiving exclusive sales, early access to new seasonal drops, and insider information about upcoming launches. Being part of our email community means you'll always be the first to know about limited-edition releases and special offers.
Given our shift to small batch production, these subscriber benefits become even more valuable. Limited quantities mean popular items will sell out quickly, so early access gives you the best chance to secure pieces you love.
Care Packages for Shelter Pups
Our Care Package program for shelter dogs continues with full enthusiasm. We're passionate about helping long term shelter pups find forever homes, and these packages provide comfort, entertainment, and necessities for when our Care Package Pup finds their forever homes.
Each Care Package represents hope—hope for a loving home, hope for a bright future, and hope for the kind of bond that makes pet ownership so rewarding.
Wholesale Opportunities
We're maintaining wholesale options, though we're currently finalizing what this will look like under our new operational model. Keep watching for more details as we develop wholesale opportunities that align with our small batch approach.
Why These Changes Feel Right
These operational shifts reflect our commitment to sustainable, intentional business practices. Rather than chasing rapid growth or maximum volume, we're choosing quality, creativity, and meaningful impact.
Small batch production allows us to:
Focus on exceptional design quality
Reduce environmental impact
Create truly special, limited-edition pieces
Maintain sustainable business practices
Return to the joy of creative work
Meanwhile, maintaining our core values ensures that:
Shelter pets continue receiving support
Customers still get high-quality, beautifully designed products
Our community stays connected through educational content and exclusive access
The mission that started our brand remains central to everything we do.
Looking Ahead: What This Means for You
As a valued member of our community, these changes enhance your experience in several ways:
More Exclusive Products
Small batch releases mean you're getting truly limited-edition pieces that won't be widely available. Each item becomes more special because of its limited nature.
Higher Quality Focus
Smaller production runs allow us to maintain exceptional quality standards and pay attention to every detail.
Continued Mission Support
Your purchases continue supporting shelter pets, making a direct impact on animals in need.
Enhanced Community Connection
Newsletter subscribers gain even more value through exclusive access to limited releases.
Moving Forward Together
These changes represent evolution, not revolution. We're building on the foundation we've created while adapting to serve our community better and support our mission more effectively.
The shift to small batch, seasonal drops reflects our commitment to intentional creativity. Retiring the Pocket Tees makes space for new ideas. Ending our ambassador program program allows us to focus on quality over quantity. Throughout all these changes, our dedication to helping shelter pets remains unwavering.
We're grateful for your support during this transition. Your continued trust allows us to make these positive changes while staying true to our values. Together, we'll continue creating beautiful products that celebrate the bond between pets and their people while making a real difference in the lives of shelter animals.
